One advertorial is a coin flip. Nine is a test.

Why nine

You did not test advertorials. You tested one.

One page. One angle. One persona the writer imagined. Three weeks of waiting, then a number that could have gone either way. The verdict comes back: advertorials do not work for us. The format was fine. The sample size was one. The best in this business land one winner in five. Nobody lands one in one.

THE ONE-PAGER

How advertorials usually get made

Advertorials1
Angles1
Personaswhoever the writer pictured
Turnaround2 to 4 weeks
Ranked before it shipsno
What you learnnothing you can use

A single page against your control is a coin flip, and a slow one. Heads, you keep it. Tails, you conclude the whole category is dead.

THE ANGLE SWEEP

How a test actually looks

Advertorials9
Angles3
Personas3, pulled from your reviews
Turnaround72 hours
Ranked before it shipsyes, by me
What you learnwhich persona × angle wins, and why

Nine pages, one grid, one read. Eight of them lose. That is the point. You find out which buyer and which argument moves your number, and you stop guessing for good.

How a Sweep works

Kickoff on Monday. Nine live pages by Thursday.

No briefs, no back and forth, no three-week wait. You give me the product, I give you the grid.

15 MINUTES

Kickoff

Your product URL, your reviews, and the page you send traffic to today. That is the whole brief. If you have a media buyer, they join.

DAY 1

Personas and angles

Three buyers pulled from your actual reviews and tickets, in their own words. Three arguments each. Not brainstormed. Found.

DAY 2

Nine built end to end

Headline, lead, mechanism, proof, close. Every page written in full, desktop and mobile, ready to paste into Shopify, Replo, Webflow, whatever you run.

DAY 3

Ranked and shipped

I read all nine and rank them. You get the order, the reasoning, and the one I would put money behind first. Then your buyer turns them on.

Jovan SladojevićFounder, nativeadagency.co · Fractional Head of Conversion

Who is doing the work

Every Sweep is ranked by me before it ships. Not a team wearing my name.

Advertorials and funnels since 2017. Over a billion dollars in revenue through pages I rebuilt, and multiple eight figures in added profit for the brands that hired me. The Sweep is that work, packaged, at the volume it takes to actually find a winner.

The research and the ranking are the product. Production got fast. Judgment did not, and it is the part you are paying for.

$1B+

funnel revenue tested

8 figures

added profit for clients

2017

in e-commerce since

What every page carries

Not a template with your logo on it. An argument.

Every one of the nine is a complete advertorial. It has to earn the click, hold a stranger for four minutes, and hand them to your product page already sold.

HEALTH DESK7 MIN READ

She switched after 6 years on the same brand. This is the moment it happened.

A story about the one ingredient nobody checks on the label, told by someone who did.

“I had been loyal for six years. Then I read the second line of the label.”

See what she switched to →

01
A headline that earns the click
Written for one persona, one belief. Not a pun, not a promise, a reason to keep reading.
02
A lead that holds a stranger
Problem, story or comparison, chosen per angle. It buys the four minutes the rest of the page needs.
03
The mechanism
Why your product works where the last thing they tried did not. This is the part most advertorials skip, and the part that sells.
04
Proof in their language
Reviews, numbers and quotes pulled from your own customers, placed where doubt shows up.
05
A close that hands them over sold
Objections answered, offer restated, one button. Your product page gets a buyer, not a browser.

Pricing

Pick a door. Start this week.

Brands buy Sweeps for their own products. Agencies and media buyers run them across their whole client list, under their own name. It costs a fraction of a retainer because it is a fixed grid, not a custom engagement: same three inputs, same three-day build, one ranking pass. No discovery phase, no account manager, no deck.

THE SWEEP · ONE-TIME

$3,000once

Nine advertorials for one product. 3 personas × 3 angles. Live in 72 hours.

Know which of your buyers to talk to, pulled from your own reviews, not guessed
Nine complete pages you can paste in and run the same day
I rank them for you, with the reasoning, so you start with the best bet
If nothing beats your control, the next Sweep is free

Start a Sweep

15-minute kickoff. Pages live 72 hours later.

MOST BRANDS PICK THIS

MONTHLY

$4,500a month

Twelve advertorials a month. New Sweeps on new products, and iterations on the winners.

A full Sweep every month, on whichever product needs it
Winners get iterated, so the number keeps moving after the first win
Works directly with your media buyer
Monthly. Cancel any month.

Start monthly

Same 15-minute kickoff. First Sweep ships in 72 hours.

WHITE LABEL

AGENCY · 30

$7,500a month

Thirty advertorials a month, across every client you hold, delivered under your name.

Order a Sweep for any client, any product, whenever a control needs beating
Your brand on every page. Your client never sees mine.
Ranked, with reasoning written so you can forward it as your own
Monthly. Cancel any month.

Start as a partner

One kickoff per client, 15 minutes each.

AGENCY · 60

$12,500a month

Sixty advertorials a month. For agencies running creative testing as a program, not a favour.

Everything in Agency 30, doubled
Priority queue, every Sweep
A monthly read on what is winning across your book
Monthly. Cancel any month.

Talk about 60

Above sixty a month, we talk.

For scale: a $20k-a-month agency ships one page every three weeks. The structure above is why the price is possible, and it is also why the pages are better.

Want me in the seat instead of on the order form, owning your whole funnel with your media buyer? That is a different product: Fractional Head of Conversion at jovan.co.

Straight answers

Everything you would ask on a call, answered here.

What exactly do I get? +

Nine finished advertorials for one product, laid out as a grid: three buyer types, three arguments each. Every page is complete, headline to close, desktop and mobile, ready to paste into Shopify, Replo, Webflow or whatever you run. With them, a ranking from me: which one I would put money behind first, which I would not, and why. Three days after kickoff.

Will it read like AI slop? +

If your buyer can tell it is an advertorial, it failed, and I will say so. The research is pulled from your real reviews and tickets, the angles are chosen per persona, and every page is read and ranked by me before you see it. Production got fast. The judgment behind it did not, and that is the part you are paying for.

How do you know the personas and angles fit my product? +

Because they come from your customers, not from my imagination. Three buyer types show up in your reviews and support tickets if you read enough of them, in their own words, with their own objections. Each one gets three arguments: the mechanism, the comparison, the story. Nine pages, one grid, no gaps.

I already have a control page that works. +

Good. That is what the Sweep runs against. A control that works is the best possible starting point, because now you find out how much is left on the table.

What if none of the nine beat it? +

Then the next Sweep is free. Same product, nine new angles, on me. You have also learned something real: your control is a genuine winner, and you have eight ranked losers telling you which arguments not to spend on. The metric and the window are agreed at kickoff and read from your analytics, not mine.

What do I need to give you? +

Your product URL, access to your reviews (a link or an export), and the page you send traffic to today. Fifteen minutes on a call to confirm. That is the whole brief. If you have a media buyer, bring them, because they will be running the pages.

Do you run the ads? +

No. I supply the pages and I work directly with whoever runs your traffic. Your media buyer keeps the account, points the ads, and reads the numbers. I stay out of the ad account and I make it look good.

Who owns the pages? +

You do. Every page, every variant, the research and the ranking notes. Agencies: your clients own what you deliver to them, and my name is on none of it.

How does white label work for agencies? +

You order Sweeps for any client you hold. Pages ship under your name, with ranking notes written so you can forward them as your own. Your client never sees me. The monthly count is pooled across all your clients, so a quiet client and a busy one balance out.

Why not just get an agency to write one? +

You can. You will wait two to four weeks, pay for one page, and run a coin flip. If it loses, the conclusion is that advertorials do not work for you, which is the most expensive wrong conclusion in this business. The Sweep exists so that never happens again.